Content that gets found, and helps people decide.
Hi, I'm Tijana. I plan and write SEO content that brings in the right readers, and sales content that helps teams turn that interest into conversations. I've spent over six years writing, editing, and building content strategies, mostly for B2B healthcare software.
From keyword to conversation.
Getting someone to a page is only part of the job. I also think about what would help them take the next step, whether that's booking a demo or talking to sales.
SEO content strategy
I research keywords, review competitors, and build content plans around what the business actually needs.
- Keyword research
- Competitor gap analysis
- Content roadmaps & editorial calendars
SEO writing & optimization
I write new pages and improve existing ones, and I write briefs that show other writers what we're aiming for.
- Blogs, product & glossary pages
- BOFU comparison pages
- Internal linking & reoptimization
Sales enablement content
I work with sales teams to learn what buyers ask and worry about, then turn that into content they can use.
- Sales decks & battle cards
- One-pagers & eBooks
- Email templates & drip campaigns
LLM & AI visibility
More people now ask ChatGPT, Claude, Perplexity, or Google's AI Overviews before they click a link. I help brands show up in those answers, too.
- AI visibility strategy
- Optimizing content for LLMs
- Brand mentions & citations
Content that pays off.
Results from content work I contributed to for a healthcare software client. Client names stay private, but I'm happy to share details on a call.
A few things I've made.
SEO content that brought in leads for a healthcare software brand
Content planning and optimization that doubled organic MQLs.
Read case→A sales content library for a clinic software team
Content built from the questions buyers kept asking.
Read case→Long-form content for an iGaming publisher
Writing and editing in-depth articles for an SEO content plan.
Read case→“I like finding ways to explain the same subject clearly across different formats, whether it's a blog post, a battle card, or a YouTube script.”Tijana Kargovska · On how I work