Six years of writing, editing, and asking “why?”
I started out writing tech articles, then moved on to long-form editing, sales enablement, and SEO strategy. Along the way I've worked with sales teams, content managers, and agency stakeholders, and I've learned something from each.
Where I've worked.
Most recent first. Company and client names are kept private, but I'm happy to share them, along with examples, on a call.
SEO Content Strategist
SEO & digital marketing agencyI plan and create SEO content for healthcare software and iGaming clients, and I keep each plan tied to the client's business goals.
- Build content roadmaps and editorial calendars from keyword research, SEO audits, and competitor gap analysis
- Write and optimize long-form blog posts, BOFU comparison pages, product pages, and glossary content
- Manage internal linking and reoptimize existing pages so they keep performing
- Create SEO analysis decks and briefs so clients and writers know what we're working toward
- Contributed to content work for a healthcare software client that doubled organic MQLs, grew organic traffic by 24.7%, and helped generate over €500,000 in one quarter
Senior Sales Content Writer
Clinic management software (SaaS)I joined as a Sales Content Writer and was promoted to Senior in June 2025. I worked closely with the sales team to learn what buyers ask, what worries them, and why they choose a product.
- Created sales decks, battle cards, and one-pagers for the sales team
- Wrote blogs and eBooks to build brand authority and bring in qualified leads
- Wrote email templates and drip campaigns to nurture prospects through the sales journey
- Worked with sales to spot new opportunities and improve the sales strategy
iGaming Content Writer & Editor
iGaming publisher · FreelanceI wrote and edited long-form iGaming content as part of a structured SEO content plan.
- Researched industry topics and wrote organized drafts in digital publishing tools
- Edited long-form articles of 4,000–8,000 words each
- Proofread content before publishing and applied SEO best practices to every piece
- Worked with the Content Manager to deliver the SEO content plan
SEO Content Writer
Tech content companyI wrote technology content, including articles on AI topics while they were still new, and managed social media for several projects.
- Wrote content for a range of websites to grow their visibility and brand recognition
- Reviewed and edited my colleagues' work, and updated older content to follow current SEO practices
- Created visuals for existing articles and wrote YouTube scripts
- Managed social media on Instagram, TikTok, Facebook, and Quora
Freelance Content Writer
FreelanceThis is where I started: writing and optimizing technology content for different clients.
- Outlined and wrote blog posts on technology topics
- Improved the SEO performance of older content, then proofread and edited it
- Did keyword research and competitor analysis with Ahrefs, SEMrush, and Surfer
Skills & tools.
The tools I use most, and the skills I rely on alongside them.
SEO
Content
Tools
Education & languages.
I studied English language and literature, which still shapes how I write and edit.